Beautiful brands with websites that felt overwhelming to navigate.
Incredible client experiences in person that were not being reflected online.
Businesses that had so much care behind them in person, but lacked that same intentionality digitally.
Yet online, so many of those experiences felt disconnected
Most websites were being built only around aesthetics, not around human behavior, emotion, or the way people subconsciously process trust and decision making.
That realization completely changed the way I approached design.